LinkedIn Ghostwriting for Logistics & Manufacturing Leaders
By Michael Smith, Open Book Editing
Operations leaders have some of the best stories in business: keeping shipments moving, solving problems on the floor, leading teams through tight deadlines. But turning that daily experience into a steady stream of LinkedIn posts takes time most leaders just don’t have.
That’s where LinkedIn ghostwriting comes in.
Why LinkedIn matters in logistics and manufacturing
Decision-makers, recruiters, and industry peers use LinkedIn to look for people who share real insights—not just job titles. For operations leaders, showing up consistently can lead to:
- New career opportunities
- Speaking or panel invitations
- More visibility for your company’s work
- Stronger relationships with vendors and partners
The problem: time and headspace
Most leaders don’t struggle with ideas. They struggle with the process:
- Finding time to sit down and write
- Turning a rough idea into a concise post
- Staying consistent week after week
You’re already solving real problems every day. You just need help turning those moments into posts.
How ghostwriting works at Open Book Editing
My process is designed to be simple and low-pressure:
- We talk about your goals. Do you want to attract new roles, build your reputation, or highlight your team’s wins?
- You share raw material. Bullet points, voice notes, photos, or quick stories from your week.
- I draft posts in your voice. I shape your ideas into clear, engaging content—no filler, no fluff.
- You approve before anything is published. You stay in control of what goes out under your name.
What your posts can look like
Together we can create posts about things like:
- Fixing a recurring bottleneck in the warehouse
- Improving safety habits without losing productivity
- Coaching a new supervisor through a tough situation
- Lessons learned from a major implementation or shutdown
The goal isn’t “thought leadership” for its own sake. It’s honest leadership—sharing what you’ve really learned on the floor and in the office.
Why use a ghostwriter instead of doing it yourself?
You could write all your own posts—but realistically, you won’t. A ghostwriter makes sure your best ideas don’t stay trapped in your head or in a notebook.
With ghostwriting, you get the benefits of a strong LinkedIn presence without the extra mental load of writing everything from scratch.